5 Things to Consider When Choosing an Automation/Playout Software for Your TV or Radio Studio

Broadcast automation is a crucial part of any modern radio or TV studio. A playout software is an application whose main function is to allow you to schedule and transmit media from your studio to your audience. For TV and radio studios this is a major component of the overall broadcast system and needs to be chosen very carefully. Typically, playout softwares are located in the master control room of a studio where all the feeds available are directed to it. These may include audio and video feeds from other sources such as live content from video switchers, media files located locally in the computer or a networked storage, incoming OB content e.t.c.